Nothing Naughty Premium Rice Protein 1kg - Unflavoured
No fillers, additives or sweeteners, just pure rice protein.
One ingredient, 20g protein. Nothing Naughty Premium Rice Protein is a 100% brown rice protein powder, made in New Zealand (from imported rice protein) by Nothing Naughty of Tirau. Each 25g scoop delivers 20g of plant protein and just 0.1g of sugar, with one ingredient and nothing else — no fillers, gums, additives or sweeteners. This 1kg tub holds 40 unflavoured servings.
One ingredient. 20g of plant protein.
Unflavoured brown rice protein you can stir into baking, smoothies or oats — without the sweeteners and gums most plant blends hide behind.
Just the protein, none of the extras
One ingredient on the label. Many plant proteins pad the tub with sweeteners, gums, flavours and thickeners. Nothing Naughty Premium Rice Protein is 100% brown rice protein — 20g of protein in a 25g scoop (80% protein by weight) and 0.1g of sugar. Because it is unflavoured and neutral, you decide where it goes: cakes, muffins, pancakes, smoothies or oats.
- One ingredient: 100% brown rice protein
- No added sweeteners, gums or flavours
- 20g protein per 25g scoop (80%)
- Neutral — blends into any recipe
- Multiple ingredients plus sweeteners
- One fixed flavour you are locked into
- Dairy-based — not for vegans
- Not suited to a plant-based diet
What's in one 25g scoop
Per the on-pack panel, nutrition is shown per 25g serve and per 100g. Full ingredient and allergen detail sits below.
| Average quantity | Per 25g | Per 100g |
|---|---|---|
| Energy | 385kJ | 1537kJ |
| Protein | 20.0g | 80.0g |
| Fat — total | 1.3g | 5.3g |
| — saturated | 0.6g | 2.5g |
| Carbohydrate | 1.6g | 6.3g |
| — sugars | 0.1g | 0.5g |
| Sodium | 17mg | 68mg |
| Detail | Value |
|---|---|
| Serving size | 25g (1 scoop) |
| Servings per pack | 40 |
| Protein by weight | 80% |
| Ingredients | 1 |
Ingredients: 100% Brown Rice Protein.
Made in New Zealand
- Made in New Zealand — packed by Nothing Naughty Ltd in Tirau, from imported rice protein.
- One ingredient — 100% brown rice protein, with no fillers, additives or sweeteners.
- Plant-based — suitable for vegetarians and vegans (see the allergen note for shared-facility handling).
Bake it or blend it
It is not instantised. That means it will not dissolve cleanly in a shaker with water — it is built for recipes and blenders, not a quick shake.
- Bake with it: stir one or two scoops into cakes, muffins, pancakes or slices to lift the protein.
- Blend it: if you want a drink, blend a 25g scoop into a smoothie with a bullet or blender until smooth.
- Stir into food: mix through oats, porridge or yoghurt where a little texture is welcome.
What you're buying, in plain words
One ingredient, fully disclosed. This is 100% brown rice protein — the panel above is the whole label, nothing hidden. It is a plant protein, so it is naturally lower in the amino acid lysine than dairy protein; as part of a varied diet it adds 20g of protein per scoop without sweeteners or fillers.
We would rather show you the exact panel than dress it up. If your tub ever arrives damaged or not as described, contact Xplosiv and we will make it right.
Questions, answered
How much protein is in a serve?
A 25g scoop delivers 20g of protein — that is 80% protein by weight. The 1kg tub holds 40 scoops, so a single scoop covers a meaningful share of most people's daily protein target while adding only 0.1g of sugar and 385kJ.
Is Nothing Naughty Rice Protein vegan?
Yes — the only ingredient is 100% brown rice protein, so it suits vegetarian and vegan diets. Note it is packed in a facility that also processes milk, tree nuts, soy, egg and sesame, so it is not certified free of those allergens for anyone with a severe allergy.
Does it mix in a shaker?
Not cleanly — it is not instantised, so it will not fully dissolve in water in a shaker. It is designed for baking and blending: stir it into cakes, muffins and pancakes, or blend a 25g scoop into a smoothie with a bullet or blender for a smooth drink.
What does unflavoured rice protein taste like?
It is neutral and mildly earthy rather than sweet, because there are no added flavours or sweeteners. That neutral profile is the point: it blends into both sweet and savoury recipes without taking over, so you control the flavour with whatever you mix it into.
Can rice protein support muscle like whey?
Brown rice protein supplies all nine essential amino acids. At a sufficient serving after training, rice protein has been shown to support comparable gains in lean mass and strength to whey in resistance-trained adults [1]. For that use, two scoops (40g protein) sits closer to the studied serving.
How many servings are in the 1kg tub?
Forty. At a 25g scoop, a 1kg tub gives 40 servings of 20g protein each. Stored in a cool, dry place and used as directed, that is roughly six weeks of one-scoop-a-day, or fewer if you bake with two scoops at a time.
- [1] Joy, J.M., et al. (2013). The effects of 8 weeks of whey or rice protein supplementation on body composition and exercise performance. Nutrition Journal, 12:86. DOI:10.1186/1475-2891-12-86.
Dietary supplement — not a medicine. Always read the label and use as directed. A protein supplement is supplementary to a balanced diet, not a substitute for a varied diet.
Allergen: Made from 100% brown rice protein. Packed in a facility that also processes milk products, tree nuts, soy, egg and sesame seeds — not suitable for anyone with a severe allergy to these.
Made in New Zealand from imported ingredients by Nothing Naughty Ltd, Tirau. Store in a cool, dry place below 25°C. Keep out of reach of children.
Nutrition information
| Average quantity | Per 25g serve | Per 100g |
|---|---|---|
| Energy | 385kJ | 1537kJ |
| Protein | 20.0g | 80.0g |
| Fat — total | 1.3g | 5.3g |
| — saturated | 0.6g | 2.5g |
| Carbohydrate | 1.6g | 6.3g |
| — sugars | 0.1g | 0.5g |
| Sodium | 17mg | 68mg |
Ingredients
100% Brown Rice Protein.
How to use
As the Rice Protein is not instantised, we recommend using it in baking recipes. If drinking, it would be best blended in a smoothie using a bullet or blender.