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Important Update
Why is protein so expensive right now?
We’ll keep this simple: Global prices are high, but we secured stock early to keep your costs down. Here is exactly what is happening.
Updated: 21 January 2026
★ Best Value Pick
The Smart Choice: NoWhey 1kg
If you buy the 3-Bag Deal, you pay significantly less than the current market rate. It’s 100% NZ Whey with no filler.
- In stock now
- 100% Whey
- Save $35+ when you buy 3
$35.96/kg
(When you buy 3 bags)
Market Snapshot:
Current Global Price: Extremely High
Stock Availability: Low / Limited
Xplosiv Deal Price: Safe ($35.96/kg)
Why the price jump? (Simple Version)
1
Everyone Wants It
More people than ever are eating protein for health. When everyone buys at once, prices go up.
2
Big Brands Take It
Huge food companies are buying up whey to put in snack bars and drinks, leaving less powder for the rest of us.
3
Cows Can't Hurry
Whey comes from milk. You can't just "print" more milk overnight. It takes time for farmers to catch up.
Cost of Ingredients vs. Our Price
Think of it like baking a cake. The Red Bar is the cost of flour and eggs (Raw Ingredients) if you bought them today. The Blue Bar is the price of our finished cake (Protein Powder). Our cake is cheaper than the ingredients because we bought our stock months ago!
Cheat Sheet: Which protein do I need?
- Whey Concentrate (WPC): Start here. It’s the best value and perfect for shakes and baking.
- Whey Isolate (WPI): A bit cleaner. Less sugar and fat, but costs more money. Good for sensitive stomachs.
- Blends: A mix of proteins. Usually a budget-friendly option.
Pro Tip: Always look at the "Price Per KG" to see if you are really getting a deal.
Top Value Picks
Prices checked 21 Jan 2026. Deals available while stock lasts.