Nothing Naughty Bone Broth Protein Powder 500g
A high-protein powder made from 100% grass-fed New Zealand beef bone broth — 24.4g of protein per 30g serve, with 0g gluten and under a gram of sugar. In Natural Vanilla, Natural Chocolate and Salted Caramel.
Nothing Naughty Bone Broth Protein Powder is a beef bone broth protein made by Nothing Naughty in Tīrau, New Zealand, from 100% grass-fed New Zealand beef. Each 30g serve delivers 24.4g of protein — 22.4g of it collagen — with 0g gluten and just 0.2g of sugar, and a 500g pouch holds about 17 serves. It comes in three flavours: Natural Vanilla, Natural Chocolate and Salted Caramel.
Beef protein, nothing naughty in it
24.4g of protein in every 30g serve, from 100% grass-fed New Zealand beef — with 0g gluten and under a gram of sugar.
A high-protein powder made from beef bone broth
One main ingredient: New Zealand beef. Bone broth is simmered down and dried into a concentrated beef bone broth powder — it makes up 87–97% of the blend depending on flavour. The rest is just natural flavours and the plant-based sweeteners stevia and thaumatin. There are no added fillers, gums or artificial colours.
A genuine source of protein. Each 30g serve carries 24.4g of protein, and protein contributes to the growth and maintenance of muscle mass. Of that protein, 22.4g is collagen — the structural protein naturally found in beef bones and connective tissue. The powder is also naturally low in fat (0.2g) and carbohydrate (1.5g) per serve.
Straight numbers, on the panel. A serve provides 450kJ of energy, 0.2g of sugar and 0.0g of gluten, plus 42% of the daily intake (RDI) for vitamin B12, 18% for vitamin B3 and 17% for vitamin B6. The full per-serve and per-100g panel is in the Supplement Facts tab.
What's in one 30g serve
The key numbers per serve — the complete per-serve and per-100g panel, the amino acid profile and the ingredients for each flavour are in the Supplement Facts tab.
| Nutrient | Per serve |
|---|---|
| Protein (of which collagen) | 24.4g (22.4g) |
| Energy | 450kJ (108 Cal) |
| Fat (saturated) | 0.2g (0.1g) |
| Carbohydrate (sugars) | 1.5g (0.2g) |
| Gluten | 0.0g |
| Sodium | 265mg |
| Vitamin B12 | 0.8µg (42% RDI) |
Ingredients (Natural Chocolate): Beef Bone Broth Protein Powder (87%), Natural Flavours, Cocoa Powder, Sweeteners (Stevia and Thaumatin). Vanilla and Salted Caramel are made without cocoa — see the Supplement Facts tab for each flavour.
Pick your flavour
Natural Vanilla
The highest beef-broth content of the three (93%). Clean and smooth in water or milk.
Natural Chocolate
Made with real cocoa powder (87% beef broth). The flavour shown on the representative panel.
Salted Caramel
The simplest blend — 97% beef broth with natural flavours and no cocoa.
Made in New Zealand
- 100% grass-fed NZ beef — the bone broth is sourced from grass-fed New Zealand beef.
- Made in New Zealand — produced by Nothing Naughty 2021 Ltd in Tīrau, from local and imported ingredients.
- Short ingredient list — beef bone broth powder, natural flavours, a little cocoa in the Chocolate, and stevia and thaumatin to sweeten. Nothing else.
Shake it warm or cold
- Add one scoop (30g) to 300ml of water or milk of your choice.
- Mix it your way: shake in a bottle, stir with a spoon, or blend for the smoothest result.
- Warm or cold: drink it cold as a shake, or stir into warm water for a savoury, broth-style mug.
The panel is right here on the page
We would rather show you the label than dress it up. The full nutrition panel, the amino acid profile, the per-flavour ingredients and the allergen statement are all on this page — so you can read exactly what you are buying before you add it to the cart.
Nothing Naughty make simple, real-food products in Tīrau. We stock this one because it does a straight job honestly: a high-protein powder from grass-fed New Zealand beef, with a short ingredient list and every number printed on the panel.
Questions, answered
What is bone broth protein powder?
It is a protein powder made from beef bone broth — broth that has been simmered and dried into a concentrated powder. Nothing Naughty's version is 87–97% beef bone broth powder, sourced from grass-fed New Zealand beef. One 30g serve provides 24.4g of protein, mostly as collagen.
How much protein is in a serve?
Each 30g scoop delivers 24.4g of protein (about 81g per 100g), of which 22.4g is collagen. That makes it a genuine source of protein, and protein contributes to the growth and maintenance of muscle mass. A 500g pouch holds roughly 17 serves.
Is it gluten free?
The nutrition panel declares 0.0g of gluten per serve and per 100g, and beef bone broth contains no gluten ingredient. Note the precautionary allergen statement still lists "may contain" Milk, Almonds, Cashews, Soy and Lupin from shared facilities — but not wheat or gluten.
What is the difference between the flavours?
All three are built on grass-fed beef bone broth and sweetened with stevia and thaumatin. Salted Caramel is 97% beef broth, Vanilla 93%, and Chocolate 87% (the Chocolate adds real cocoa powder). Protein sits in the 24–26g range per serve across the flavours.
Does it contain any allergens?
The ingredients are beef bone broth powder, natural flavours, cocoa (Chocolate only) and the sweeteners stevia and thaumatin. The panel carries a precautionary statement: may contain Milk, Almonds, Cashews, Soy and Lupin, because of the facility it is made in. Check that statement if allergens matter to you.
How do I use it?
Add one 30g scoop to 300ml of water or the milk of your choice, then shake, stir or blend. You can drink it cold as a shake or warm as a broth-style mug. It also stirs into smoothies, porridge and baking for an easy protein lift.
Where is it made?
It is made in New Zealand by Nothing Naughty 2021 Ltd, based in Tīrau, from local and imported ingredients. The beef bone broth itself is sourced from 100% grass-fed New Zealand beef. Each 500g pouch contains roughly 17 thirty-gram serves.
A food, not a medicine. Bone broth protein powder is a food, supplementary to and not a substitute for a balanced diet. Use as part of a healthy, varied eating pattern.
Allergen: May contain Milk, Almonds, Cashews, Soy and Lupin. Made in New Zealand from local and imported ingredients.
Store in a cool, dry place, away from direct sunlight and moisture. Nothing Naughty 2021 Ltd, 2 Patetere Street, Tīrau 3410, New Zealand.
Nutrition Information
Servings per package: approx. 17 · Serving size: 30g (1 heaped scoop). Representative panel (Natural Chocolate); values vary slightly by flavour.
| Nutrient | Qty per serving (30g) | Qty per 100g |
|---|---|---|
| Energy | 450kJ (108 Cal) | 1500kJ (358 Cal) |
| Protein, total | 24.4g | 81.5g |
| collagen | 22.4g | 74.7g |
| gluten | 0.0g | 0.0g |
| Fat, total | 0.2g | 0.7g |
| saturated | 0.1g | 0.3g |
| Carbohydrate | 1.5g | 5.0g |
| sugars | 0.2g | 0.8g |
| Dietary Fibre | 0.2g | 0.7g |
| Sodium | 265mg | 884mg |
| Vitamin B3 (Niacin) | 2mg (18% RDI) | 6mg |
| Vitamin B6 | 0.3mg (17% RDI) | 0.9mg |
| Vitamin B12 | 0.8µg (42% RDI) | 3µg |
| Potassium | 130mg | 435mg |
RDI = Recommended Dietary Intake. The panel above is the Natural Chocolate flavour; protein sits in the 24–26g range and collagen in the 22.4–24.5g range across flavours as the manufacturer states.
Ingredients by flavour
| Flavour | Ingredients |
|---|---|
| Natural Vanilla | Beef Bone Broth Protein Powder (93%), Natural Flavours, Sweeteners (Stevia and Thaumatin) |
| Natural Chocolate | Beef Bone Broth Protein Powder (87%), Natural Flavours, Cocoa Powder, Sweeteners (Stevia and Thaumatin) |
| Salted Caramel | Beef Bone Broth Protein Powder (97%), Natural Flavours, Sweeteners (Stevia and Thaumatin) |
Amino acid profile
Per 30g serve, as published by the manufacturer (Natural Vanilla). Listed for transparency.
| Amino acid | Per 30g serve | Amino acid | Per 30g serve |
|---|---|---|---|
| Leucine | 1080mg | Histidine | 298mg |
| Isoleucine | 476mg | Arginine | 2160mg |
| Valine | 807mg | Cystine | 25mg |
| Lysine | 1090mg | Glycine | 5610mg |
| Methionine | 239mg | Glutamic Acid | 3150mg |
| Phenylalanine | 657mg | Proline | 3250mg |
| Threonine | 590mg | Tyrosine | 348mg |
| Tryptophan | 45mg | Alanine | 2400mg |
| Taurine | 25mg | Aspartic Acid | 1710mg |
| Hydroxyproline | 2930mg | Serine | 843mg |
Directions: Add 30g (1 heaped scoop) into 300ml of water or milk of choice. Mix in a shaker or a blender.
Storage: Store in a cool, dry place, away from direct sunlight and moisture. Reseal securely after each use.
Origin: Made in New Zealand from local and imported ingredients. Nothing Naughty 2021 Ltd, 2 Patetere Street, Tīrau 3410, New Zealand.