Nothing Naughty Whey Protein 1kg
Ready to take your fitness journey to the next level? Nothing Naughty NZ Whey Protein is a premium protein powder made from grass-fed cows in New Zealand. Designed to support muscle recovery, lean muscle growth, and overall health.
Nothing Naughty NZ Whey Protein is a New Zealand-made whey protein concentrate powder, blended in Tīrau from grass-fed dairy whey. Each 25g scoop delivers around 18g of protein, 5.58g of BCAAs and just 1.5g of sugar. Sold as a 1kg jar — 40 servings, in six flavours.
18g of NZ whey protein, just 1.5g sugar
A grass-fed New Zealand whey concentrate with the protein up front and barely any sugar — 40 scoops per jar, six flavours to rotate.
Protein first, very little else
Built around the whey, not the filler. The formula is 90% New Zealand whey protein concentrate, so a single 25g scoop carries around 18g of protein for just 101 Cal (423kJ) — with the carbs, fat and sugar kept low so it fits an everyday macro target.
- Around 18g protein per 25g scoop — New Zealand whey protein concentrate, 72.7g per 100g (17.7–18.2g across flavours).
- 5.58g of BCAAs per serve — including 2,565mg of leucine, which helps support muscle protein synthesis.
- Just 1.5g sugar, 2.7g carbs per serve — low-carb, low-fat (1.9g) and 101 Cal per scoop.
- No artificial colours, flavours or preservatives — sweetened only with thaumatin and stevia, no fillers.
- Gluten-free with a compostable scoop — 0g gluten on the panel; six flavours, including a plain unflavoured option.
What's in one scoop
101 Cal that is mostly protein. Each 25g scoop (Chocolate shown) gives 18.2g protein, 1.9g fat, 2.7g carbs — just 1.5g of that sugar — 59mg sodium and 5.58g of naturally occurring BCAAs. Protein runs 17.7–18.2g across the six flavours. The full nutrition panel, the complete amino-acid profile and the per-flavour ingredients are in the Supplement Facts tab.
Blended in Tīrau, New Zealand
- Made in Tīrau, NZ — by Nothing Naughty 2021 Ltd from local and imported ingredients.
- New Zealand grass-fed whey — a whey protein concentrate sourced from pasture-raised New Zealand dairy.
- Five ingredients, nothing synthetic — whey concentrate, cocoa or natural flavouring, guar gum, thaumatin and stevia; no artificial additives.
One scoop, your way
- Mix one scoop: stir 1 scoop (25g) into 200ml of water or milk.
- Blend for the smoothest result: an electric blender or bullet gives the best texture, but a hand shaker works fine too.
- Use it around your day: a serve after training, or in a smoothie, oats or baking, adds around 18g of protein toward your daily target.
What customers say
"This is so yummy it's like a chocolate milkshake, you can also make a good iced coffee with it as well."
★★★★★ · Ayla · Verified buyer
"Mixes well with no clumps, not overly sweet and sugary either."
★★★★★ · Verified buyer
"It's great in my smoothie in the morning, keeps me feeling 'satisfied' longer than others I've tried."
★★★★★ · Bernice · Verified buyer
Questions, answered
How much protein is in each serve?
Around 18g per 25g scoop. The Chocolate panel lists 18.2g of protein per scoop (72.7g per 100g), and protein runs 17.7–18.2g across the six flavours. Each serve also carries 5.58g of naturally occurring BCAAs, for 101 Cal. One 1kg jar gives you 40 servings.
Is this whey concentrate or whey isolate?
It's a whey protein concentrate. The formula is 90% New Zealand whey protein concentrate (WPC), which keeps it creamy and budget-friendly while still delivering around 18g of protein per scoop. If you want a higher-protein, lower-lactose option, Nothing Naughty also makes a separate Whey Protein Isolate.
Does it contain dairy or lactose?
Yes — it contains milk. Whey is a dairy protein, so this powder is not dairy-free and naturally contains some lactose. It is not suitable for a dairy-free or vegan diet. It may also contain traces of soy, lupin, almonds and cashews, so always read the on-pack label before use.
What flavours can I get?
Six flavours. Choose from Chocolate, Vanilla, Banana, Caramel, Strawberry or plain Unflavoured. Pick your flavour from the options above, then add to cart — availability of each flavour can vary, so the swatch shows what's currently in stock. Every option is the same 1kg, 40-serving jar.
How do I mix it?
One scoop in 200ml. Mix 1 scoop (25g) with 200ml of water or milk. For the smoothest result the maker recommends an electric blender or bullet, but a hand shaker works well too — reviewers note it "mixes well with no clumps". It's also great in smoothies, oats or baking.
Is it gluten-free and free from artificial additives?
Yes to both. The nutrition panel lists 0g of gluten, and there are no artificial colours, flavours, preservatives or fillers — sweetness comes only from thaumatin and stevia. Note it is made in a facility that also handles soy, lupin, almonds and cashews, so traces may be present.
How do shipping and returns work?
Standard Xplosiv terms apply. See the shipping and returns links in the site footer for current rates, delivery timeframes and conditions. If your jar arrives damaged or incorrect, contact Xplosiv support and the team will arrange a replacement or refund for you.
A food, not a medicine or dietary supplement. Enjoy as part of a balanced, varied diet — it is a supplementary protein source, not a substitute for a varied diet. Nutrition information shown is for the Chocolate flavour and may vary slightly by flavour and when the manufacturer updates the recipe.
Allergen: Contains milk. May contain traces of soy, lupin, almonds and cashews — made in a facility that also handles these allergens. Not dairy-free or vegan. Always read the label on the pack before use.
Store in a cool, dry place. Made in Tīrau, New Zealand by Nothing Naughty 2021 Ltd from local and imported ingredients.
Nutritional Information
Per 25g serving (1 scoop) · 40 servings per 1kg package · mixed with water. Figures shown are for the Chocolate flavour as a representative panel; protein runs 17.7–18.2g across the six flavours, and other values vary slightly per flavour and when the recipe is updated. Gluten-free · proudly made in New Zealand.
| Nutrient | Per serving (25g) | Per 100g |
|---|---|---|
| Energy | 423kJ (101 Cal) | 1690kJ (405 Cal) |
| Protein, total | 18.2g | 72.7g |
| — gluten | 0g | 0g |
| Fat, total | 1.9g | 7.5g |
| — saturated | 1.3g | 5.2g |
| Carbohydrate | 2.7g | 10.8g |
| — sugars | 1.5g | 5.9g |
| Sodium | 59mg | 236mg |
Amino acid profile
Naturally occurring in the whey protein — 5.58g of BCAAs and 11.21g of essential amino acids per 25g serve.
| Amino acid | Per serving (25g) | Per 100g |
|---|---|---|
| Branched-chain amino acids (BCAAs) | ||
| Leucine | 2,565mg | 10,260mg |
| Isoleucine | 1,575mg | 6,300mg |
| Valine | 1,440mg | 5,760mg |
| Other essential amino acids | ||
| Lysine | 2,115mg | 8,460mg |
| Methionine | 585mg | 2,340mg |
| Phenylalanine | 788mg | 3,150mg |
| Threonine | 1,665mg | 6,660mg |
| Tryptophan | 473mg | 1,890mg |
| Non-essential amino acids | ||
| Histidine | 450mg | 1,800mg |
| Arginine | 630mg | 2,520mg |
| Cysteine | 653mg | 2,610mg |
| Glycine | 473mg | 1,890mg |
| Glutamic acid | 4,185mg | 16,740mg |
| Proline | 1,463mg | 5,850mg |
| Tyrosine | 788mg | 3,150mg |
| Alanine | 1,215mg | 4,860mg |
| Aspartic acid | 2,543mg | 10,170mg |
| Serine | 1,215mg | 4,860mg |
Ingredients
Chocolate: Whey Protein Concentrate (Milk) (90%), Cocoa Powder, Natural Flavourings, Thickener (Guar Gum), Natural Sweeteners (Thaumatin and Stevia). Other flavours use the same whey base with their own natural flavourings and colours in place of cocoa; the Unflavoured option has no added flavour or colour.
Nutrition, amino-acid and ingredient data transcribed from the manufacturer's Chocolate nutrition panel (Nothing Naughty, nothingnaughty.kiwi.nz). Values may vary slightly per flavour and when the recipe is updated — always read the on-pack label. Store in a cool, dry place.