Nothing Naughty Protein Bars (12 Pack)
Looking for a protein bar that supports your fitness goals and actually tastes good? Nothing Naughty Protein Bars are the perfect snack—high in protein, low in sugar, and full of flavour, giving you the fuel you need to stay on track.
Nothing Naughty Protein Bars are New Zealand-made whey protein snack bars baked in Tīrau. Each 40g bar has around 15g of whey protein, under 5g of sugar and a 5 Health Star Rating. Box of 12, in nine flavours.
15g whey protein, under 5g sugar
A 5 Health Star snack bar built on New Zealand whey — real protein and a chocolate coating, without the sugar hit of an ordinary bar.
Protein without the sugar hit
A snack that pulls its weight. Most grab-and-go bars lean on sugar; these are built around a whey-and-milk protein blend, so each 40g bar carries around 15g of protein and under 5g of sugar while still tasting like a chocolate snack.
- ~15g whey protein per bar — a New Zealand whey-and-milk protein blend, roughly 38g per 100g.
- Under 5g of sugar — about 149 Cal (623kJ) per 40g bar, with a 5 Health Star Rating.
- Gluten-free recipe — 0.0g gluten on the nutrition panel, plus 3.9–4.1g of fibre per bar.
- No artificial colours, flavours or sweeteners — sweetened with brown rice and FOS syrup, coloured naturally.
- Nine flavours, including a mixed box — from Chocolate Brownie to Raspberry White Chocolate.
What's in one bar
About 149 Cal of real-food fuel. A typical 40g bar gives roughly 15g of whey protein, under 3g of fat, around 8g of carbs (under 5g of it sugar), 3.9–4.1g of fibre and ~79mg of sodium, for a 5 Health Star Rating. The figures shift only slightly between flavours — the full panel, a per-flavour breakdown and the ingredient lists are in the Supplement Facts tab.
Made in Tīrau, New Zealand
- Baked in Tīrau, NZ — made at Nothing Naughty's own factory from local and imported ingredients.
- New Zealand whey protein — the protein blend is built on whey and milk protein concentrate.
- 5 Health Star Rating — the front-of-pack nutrition rating used across New Zealand and Australia.
Grab one and go
- Snack between meals: keep a bar in your bag, desk or gym kit for a ~15g-protein lift whenever hunger hits.
- Around training: enjoy a bar before or after a session for whey protein and about 149 Cal of real-food fuel.
- Store cool: keep below 25°C and out of direct sun so the chocolate coating stays firm — no fridge needed.
What customers say
"I buy a box every week - good ratio of protein/price and good taste."
★★★★★ · Sergey · Verified buyer
"Love these bars - my whole family eats them."
★★★★★ · Sandy · Verified buyer
"Mint choc flavour tastes great. Good snack due to protein."
★★★★★ · Kathryn · Verified buyer
Questions, answered
How much protein and sugar is in each bar?
Around 15g protein, under 5g sugar. Each 40g bar gives roughly 15–15.5g of whey protein and 4.7–4.9g of sugar, for about 149 Cal (623kJ). Per 100g that's around 38g protein. The bars carry a 5 Health Star Rating, and figures vary slightly by flavour.
What protein do these bars use — are they whey or plant?
New Zealand whey. The protein blend is whey protein concentrate plus milk protein concentrate, made in Tīrau, NZ. If you want a plant-based, dairy-free option instead, look for Nothing Naughty's separate Plant Protein Bars, which use a pea-and-rice blend and contain no dairy or whey.
Do these bars contain dairy, nuts or other allergens?
Yes — they contain milk and soy. Made with whey and a soy crisp, they also may contain traces of almonds, cashews and lupin from the shared facility. Avoid them if you have a milk or soy allergy, and always read the on-pack label, as recipes can change.
Are Nothing Naughty Protein Bars gluten-free?
Yes — 0.0g gluten. The nutrition panel lists 0.0g of gluten per bar, so they suit people avoiding gluten. They are not dairy-free, though, because they are made with real whey. Each bar still delivers 3.9–4.1g of fibre alongside its protein.
What flavours come in the 12-pack?
Nine options. Choose Chocolate Brownie, Vanilla Bean, Salted Caramel, Raspberry White Chocolate, Mint Chocolate, Flat White, Pineapple or Lime White Chocolate — or a Mixed box to sample the range. Pick from the swatch options, then add to cart. Every box holds 12 individually wrapped 40g bars.
How should I store them and how long do they keep?
Keep them cool and dry. Store the bars below 25°C and out of direct sunlight so the chocolate coating stays firm — they're shelf-stable, so no refrigeration is needed. Check the best-before date printed on each individual wrapper before eating.
How do shipping and returns work?
Standard Xplosiv terms apply. See the shipping and returns links in the site footer for current rates, delivery timeframes and conditions. If a box arrives damaged, melted or incorrect, contact Xplosiv support and the team will arrange a replacement or refund for you.
A food, not a medicine or dietary supplement. Enjoy as part of a balanced, varied diet. Nutrition information shown is representative (based on the Raspberry White Chocolate bar) and may vary slightly by flavour and when the manufacturer updates the recipe.
Allergen: Contains milk and soy. May contain traces of almonds, cashews and lupin. Not dairy-free or vegan. Always read the label on the pack before eating.
Store below 25°C, out of direct sunlight. Made in Tīrau, New Zealand by Nothing Naughty from local and imported ingredients.
Nutritional Information
Per 40g bar · serving per package: 1. Nothing Naughty Protein Bars are whey-based bars with around 15g of protein and under 5g of sugar each, a 5 Health Star Rating and 0.0g gluten. The detailed panel below is the Raspberry White Chocolate bar; nutrition varies only marginally between flavours (147–151 Cal, 15–15.5g protein per bar) — see the per-flavour table that follows.
| Nutrient | Per bar (40g) | Per 100g |
|---|---|---|
| Energy | 622kJ (149 Cal) | 1560kJ (373 Cal) |
| Protein, total | 15.5g | 39g |
| — gluten | 0.0g | 0.0g |
| Fat, total | 2.8g | 7.1g |
| — saturated | 1.4g | 3.6g |
| Carbohydrate | 7.9g | 19.8g |
| — sugars | 4.9g | 12g |
| Dietary fibre | 3.9g | 9.7g |
| Sodium | 79mg | 197mg |
Per-flavour nutrition (per 40g bar)
OCR-verified from the manufacturer's individual flavour panels. The differences are small — every flavour is around 15g protein, under 5g sugar and ~149 Cal.
| Flavour | Energy | Protein | Sugar | Sodium |
|---|---|---|---|---|
| Raspberry White Choc | 149 Cal | 15.5g | 4.9g | 79mg |
| Vanilla Bean | 149 Cal | 15.5g | 4.9g | 76mg |
| Pineapple | 147 Cal | 15.4g | 4.9g | 77mg |
| Flat White | 151 Cal | 15.3g | 4.8g | 78mg |
| Chocolate Brownie | 149 Cal | 15.0g | 4.7g | 77mg |
| Mint Chocolate | 149 Cal | 15.0g | 4.7g | 77mg |
| Salted Caramel | 150 Cal | 15.0g | 4.9g | 81mg |
Lime White Chocolate and the Mixed box have no separate published panel — use the figures above as a guide for those, and always read the on-pack label.
Ingredients by flavour
Shared base (every flavour): Protein Blend [Whey Protein Concentrate (Milk), Milk Protein Concentrate], Syrup Mix (Brown Rice Syrup, Glycerine, FOS Syrup), Compound Chocolate (10%) [Sugar, Vegetable Fat, Milk Powder, Emulsifiers (Soy Lecithin, 476, 492), Natural Flavours], Soy Crisps [Soy Protein Isolate, Tapioca Starch, Salt], Inulin, Sunflower Oil, Natural Flavours, Sunflower Lecithin.
- Raspberry White Choc · Flat White: use White Compound Chocolate (sugar, vegetable fat, milk powder); add Pectin. Raspberry adds Natural Colour (120).
- Chocolate Brownie · Mint Chocolate: use dark Compound Chocolate and Cocoa Soy Crisps; add extra Cocoa Powder.
- Vanilla Bean · Salted Caramel: dark Compound Chocolate base with added Cocoa Powder and Pectin (Salted Caramel adds a touch more salt).
- Pineapple: dark Compound Chocolate base plus Natural Colour (Turmeric) and Pectin.
Nutrition & ingredients from the manufacturer's panels (nothingnaughty.kiwi.nz), verified per flavour 2026-06-28. Values are a reference and may vary slightly per flavour and when the recipe is updated — always read the label on the pack.